Wednesday, 9 January 2008

Saul Bass





Saul Bass-graphic designer


Saul bass-Graphic designer-freelance
Inspiration:
Bass was a creative child who drew constantly. Bass studied at the Art Students League in New York and Brooklyn College under Gyorgy Kepes, an Hungarian graphic designer who had worked with László Moholy-Nagy [an amazing typographer/designer.] These two were I believe his inspiration. who in 1930s Berlin and fled with him to the US. Kepes introduced Bass to Moholy’s Bauhaus style and to Russian Constructivism.

Work:
Bass did intro in movies and the credits I admire for a jazz musician played by Frank Sinatra - to overcome his heroin addiction. Saul Bass designed the titles featured an animated black paper-cut-out of a heroin addict’s arm. this piece of work became the start to his fame and in his lifetime created 50 tittle sequences for:

Preminger, Alfred Hitchcock, Stanley Kubrick, John Frankenheimer and Martin Scorsese.

Carmen Jones on two 1955 movies:
Robert Aldrich’s The Big Knife
Billy Wilder’s The Seven Year Itch
The Man with the Golden Arm, [which established Bass as the doyen of film title design ]
In 1956 animated mini-movie for Mike Todd’s Around The World In 80 Days
1958 Bonjour Tristesse.

When Phase IV flopped, Bass returned to commercial graphic design. His corporate work included devising highly successful corporate identities for United Airlines, AT&T, Minolta, Bell Telephone System and Warner Communications. He also designed the poster for the 1984 Los Angeles Olympic Games



My thoughts: I really liked his graphic work and his creativity on in film title sequences for the time he create them Bass was a cinema legend. I like his design work for: United Airlines, AT&T, Minolta, Bell Telephone System and Warner Communications fot the simplicty and ideas used. he has done alot in his time best in film but i do like his vintage poster work.

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