Wednesday, 9 January 2008

Peter Saville









Peter saville-graphic designer Inspiration: Peter Saville was inspired by: Friend Malcolm Garrett who designed record sleeves for Manchester punk group the Buzzcocks Herbert Spencer’s pioneers of modern typography Jan Tschichold, chief propagandist for the new typograhy Work: Factory Records Saville is famous for designing record sleeves for Factory records. He entered the music scene by meeting the legendary Tony Wilson, the journalist and television presenter at Patti Smith’s show in 1978 and as a result of this Wilson commissioned the first Factory Records Poster [FAC 1]. Saville became a partner of factory records along with Wilson, Rob Gretton and Alan Erasmus. Saville has done album design for:
Joy Division-Closer 1980
New OrderTechnique, 1989
Happy Mondays - Pills ‘n’ Thrills and Bellyaches, 1990
Gay Dad - Leisure Noise, 1999
PulpWe Love Life, 2001
New OrderGet Ready, 2001
Just naming a few. In 1979, Saville moved from Manchester to London and became art director of the Virgin offshoot, Din Disc. He created a body of work which furthered his refined take on Modernism, working along side artists such as Roxy Music, Wham and Orchestral Manoeuvres in the Dark. Soon after Saville founded the design agency Peter Saville Associates who are still designing for musical artists and record labels. He also works for Pentagram which is one of the most respected design agencies in the world but not long after that moved to L.A to work for advertising agency Frankfurt Balkind. Saville didn’t stay there long and moved back London.
The apartment:
Saville then ran a corporate identity off-shoot named The Apartment for a German advertising agency Meiré & Meiré from his modernist apartment in Mayfair that also was the London offices of the agency. This same apartment is depicted [meaning represented] in the record sleeve of Pulp's album This Is Hardcore. The Apartment produced works for clients like Mandarina Duck and Smart Car, which soon ended in 1999 and Saville moved to offices in Clerkenwell to re-start Peter Saville Associates. Saville career’s reached a creative and commercial peak working for design consultancies: Adobe Selfridge’sEMI Pringle Fashion
Clients:
Christian Dior
Stella McCartney
Jil Sander
Martine Sitbon
John Galliano
Yohji Yamamoto
Peter also did some work with friend Nick Knight launching art fashion website ShowStudio in 2000.

My thoughts:
I have admired Peter Saville for many year as I am a fan of the music myself and found him out by watching ’24 hour party people’ film on happy Mondays five years ago. I found out he was theirs and many others record sleeves designer and that has inspired me to want to work as close as he did to the music industry. I like his unique style of work and variation of client he has worked with. He’s a major player in the graphic design revolution and has changed sleeve design for future generations and will inspire me though life. I mostly like his joy division covers and the happy Mondays ones best for there abstract, minimalists style, as I feel he has felt the music and designed them by the feeling, letting the music take control of his creative state of mind. He believed the music was more than just music and his designs had a high conceptual modernistic  feel.

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