Wednesday, 9 January 2008

Pentagram design association






Pentagram Design Studio: graphic design, identity, architecture, interior and products

Inspirations:
Pentagram was founded by well known names Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky in 1972 in west London and is one of the best known and most influential graphic, communication, product, and architectural design firms in the world, with offices in London, Berlin, New York, San Francisco, and Austin. Creating award winning work of the highest quality. Profile is the first survey of Pentagram published since 1999, and the first book to include the design firm's "new guard," partners Fernando Gutierrez, D.J. Stout, Lisa Strausfeld, and J. Abbott Miller. The book is a unique collection of essays on Pentagram's nineteen partners by best-selling authors, revered design critics, editors, and other well-known cultural figures.

Work:
Pentagram is a design agency who have people from all areas whom work together to create and bring a broad range of designers, disciplines and backgrounds to collaborate on projects. The combined efforts of these architects, product designers, and graphic designers have landed them coveted work with such diverse clients

Pentagram have a number of clients, such as Coca Cola, Toshiba Tesco, Boots, Swatch, 3Com, Tiffany & Co, Dell, Netgear, Nike and Timex…also developed identities for United airlines, Citibank and in 2007 they up dated the design for Saks Fifth Avenue.
Pentagram also redesigned the on screen graphics for ‘The Daily Show’ for American cable.

Books:

Pentagram papers

Typographic circles

The Work of Five Designers (1972), Living by Design (1978), Ideas on Design (1986), and The Compendium (Phaidon, 1993).

Pentagram Book Five is the company's fifth monograph, highlighting 50 case studies of its projects from the last five years -- 1993 through 1998 -- across the fields of graphic design, industrial design, and architecture.
Pentagram partners represented in the book include: Lorenzo Apicella, James Biber, Michael Bierut, Robert Brunner, Michael Gericke, Kenneth Grange, David Hillman, Kit Hinrichs, Angus Hyland, John McConnell, Justus Oehler, Woody Pirtle, John Rushworth, Paula Scher, Daniel Weil, and Lowell Williams.


My thoughts:
I am a fan of their diversity in design practice and find them inspiring on the work they have created work with people from all areas of design. I am a fan of one of the founders Alan Fletcher and his work just as an individual he has created amazing pieces. I have the book the art of looking sideways which he designed and the art book. I also like there work for typographic circles. Overall think this corporation has inspired people world wide and due to Alan Fletcher death I believe it will inspire people who work for them for ever more reflecting on his work and great quotes for inspiration.

alan fletcher's quotes i admire:
“I like to reduce everything to its absolute essence because that is a way to avoid getting trapped in a style.”
“Design is not a thing you do. It’s a way of life,”

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