Why Not Associates

Why not associates:
Are a British graphic design company which have been around for about the last two decades. Who worked for clients worldwide and they are knows for turning their passion for design into commercial success for all clients, weather it be in business, government and the public. They create innovative work for clients large and small and have produces work in a number of media on many types of projects: motion graphics, environmental design, publishing, public art, corporate identity, TV commercials, editorial and digital design.


Work:

Recent:
lightness of being, canvas, ashes to ashes, echo beach, moving wallpaper, rosemary butcher, bbc football, square, blackpool climbing towers, envy, the reel


branding + identity:
envy, the reel, futurelab, archer street, london arts, blue, furniture works, great guns


print work:
tate pierre huyghe, motorola media kit, contagious magazine, barbican, rosemary butcher, royal academy of arts, royal mail


book designs:
in soccer wonderland, steelworks, making an angel, typography now, ecstacity, for every minute..., why not, ?2


motion work;
3 Minute Wonders, Virgin, Under My Skin. Imagine, BBC sports Personality, Nike heroes, First Direct, Onen Life, the trust, Spooks, Nike total 90


environmental design:
walk of art, pobl + machines, a flock of words, eric morecambe, cursing stone, synapse kobe, malcolm mclaren, road to the isles, nike shox, nike hertha berlin, Nike Barcelona


shop:
altmann yak poster, ellis yak poster, baines yak poster, barnbrook yak poster, priest yak poster, malcolm mclaren poster, wna book poster, mr whippy poster, beckett poster

other:
Title sequence for film: life on mars.

My thoughts:
I am well impressed with the why not associates their work interests me. Especially all the typography works in the environment. I really like the work by artist Gordon Young of the pathway of names, the graphite bolder and his recent work in Blackpool on a climbing tower. they have good book cover and shop front designs too. I admire their wide range of deisgn areas and how their work compliments their clients and I like the simplicity of some of their work. I also like the way they have chosen to visually communication, its easy to understand.